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Web browser market share in Greece in 2021.Web browser market share in Malta in 2021.Market share held by web browser in Iceland 2021.Web browser market share in Portugal in 2021.Number of internet browser users in the United Kingdom 2015-2018, by browser.Already controlling the world’s most used search engine, the company also owns the world’s most popular web browser (Google Chrome), the world’s most popular email service (Gmail), the world’s most popular GPS mapping service (Google Maps), and has recently branched out into hardware itself, with its line of smartphones and wearable devices. Throughout the years, Google has become increasingly vertically integrated at many levels of the tech industry. Each iPhone comes pre-loaded with Apple’s Safari set as its default internet browser, and consumers have become increasingly comfortable with the platform without having to seek it out themselves specifically. Tech giants such as Samsung and Apple have used their smartphone hardware as a platform to encourage the use of their mobile web browsers. In the UK, smartphones have overtaken traditional desktop computers as the most popular way to access the internet. Firefox and Internet Explorer have experienced massively reduced market share in recent years as Chrome’s influence has expanded and new competitors have entered the market. As of December 2021, Google’s “Chrome for Android” accounted for 36.04 percent of the global web browser market share.